Nanjing Road Pedestrian Mall Psychological Analysis Of The Environmental Design

With the social and economic development, the construction of commercial pedestrian streetbegan large-scale, achieved a number of social, economic and cultural benefits, while broughtalong with some problems, such as construction and demolition traditional streets blindly,resulting in the loss of local culture; imitated of the classic case of the pedestrian street modeblindly, ignoring specific design ideas and people’s behavioral and psychological needs. In thispaper, Analysis and study the status of Nanjing Road Pedestrian Street design with environmentalpsychology theory, proposed commercial pedestrian street environment should be designed tomeet the psychological needs of the multi-faceted consumer behaviors.Through basic research of Pedestrian Street design and environmental psychology theory,with cases of Nanjing Road Pedestrian Street environmental design, summed up thepsychological characteristics of consumer behavior, consumers evaluate the design of pedestrianstreet environment, in order to summarize the impact of consumption by behavioral andpsychological factors, to facilitate later designers multi-faceted understanding of workplacebehavior and workplace psychology of consumers,design human pedestrian street environmentalbetter practically. Finally, detailed analysis of the overall planning design of the NanjingPedestrian Street environment,environmental space and environment detail design through therelated theory of environmental psychology;On this account, summarize the sixrecommendations for Pedestrian Street design:"people-oriented" and "functional diversification"," sustainable development "," cultural heritage and development "," public participationmechanisms" and strengthen the late environment maintenance and management, hoped that thispaper can provide theoretical reference and practical learning for the future pedestrian streetconstruction or renovation.