Study On The Depth Development Of Tea Culture Tourism In Xinyang City

Culture is the soul of tourism.lt determines the vitality of tourist destination and the attraction for the tourists.High cultural taste of tourism product is becoming the key to the development of the tourism industry.And along with the rapid development of the tourism industry,based on people’s cultural demand and cultural consumption, the way of depth tourism has begun to be popular.Xinyang is one of the important ancient tea area in our country,which has a long history of tea culture.She is a green tea city,and is also a historical city,cultural city,revolutionary red city,landscape city.She has rich natural,cultural tourism resources and profound historical culture foundation.Currently,the tea culture tourism development of Xinyang has begun to take effect,but because of some reason,the development is still at the primary level.Based on sustainable tourism development theory,innovation theory,experience economical theory,tourist cultural theory as the theoretical basis,using SWOT method to analyse the tea culture tourism development of Xinyang,and the thesis puts forward the path of tea culture depth development in Xinyang city.The main content of the thesis is divided into four parts.The first part illustrates the core concepts and some basic theories of the depth development in the thesis.The second part,a profile of xinyang tea culture,introduces the overview of the study area and the tea culture connotation. The content includes the historical culture,geographical location,traffic location,tourism resources and the tea production,making tea,tea ceremony,tea customs,tea art,etc.The third part, firstly uses SWOT strategic method to analyse the tea culture depth development of Xinyang city.Then,the thesis reevaluates the tea culture tourism resources,and it reckons that the depth development of the tea culture tourism should grasp the tea culture connotation.The fourth part is the path of the depth development of Xinyang tea culture tourism.lt respectively at the five aspects,the development of the tea custom culture,the development of the teahouse culture,the development of the zen tea culture,the development of the tea art culture,the development of the tea ceremony culture,elaborates the tea culture tourism depth development of Xinyang city.The depth development of the tea custom culture should puf"presenting a cup of tea to the guest","the tea on the top of the cheyun mountain","sending tea to the relatives and friends","offering tea"as the focus. The depth development of the teahouse culture should put the restoring of the "yuanzhen teahouse","cheyun teahouse"."logntan teahouse"as the focus.The depth development of zen tea culture should emphasize the features of "the efficacy of the lingshan temple’s zen tea","the pureness of jingju temple’s zen tea".The depth development of the tea ceremony culture should take the art of making tea,the art of enjoying tea,the art of smelling tea,the art of tasting tea as the pursuit.