| This paper uses the method of field investigation to explore how Xinyang hair tip from "things"-"culture" is developed and constructed.The combination of tea economic capital and cultural capital is getting closer and closer,and the essence of tea production,processing,marketing,management,etc.is the game between the cultural resources behind tea and the economic benefits it brings.The development of tea economy is essentially the development of cultural resources.This paper takes Xinyang hair tip as the concrete object,takes"Yu tea academy" as the case,explores the relationship between Xinyang hair tip from "everyday things"-through commercialization,symbolization into a cultural resource-through the development of cultural resources and game into the social life process of cultural capital,and then explores the relationship between macro-material and material culture and the relationship between micro-xinyang hair tip and Xinyang local culture.Focusing on three branch issues around the research issues:First,what is the development course of Xinyang hair tip from traditional to modern;How Xinyang hair tip gradually changed from an item to an economic and cultural resource.Second,the development and innovation mode of Xinyang Mao-tip cultural resources.After Xinyang Hair Tip and become a unique cultural resource,how does it participate in the contemporary consumer society is fully developed,that is,Xinyang Mao tip cultural resources capitalization.Third,xinyang hair tip cultural resources game,Xinyang hair tip through the commercialization,symbolization into a special cultural resources,all stakeholders are how to compete for tea cultural resources.In order to explore the social life course of Xinyang hair tip from "things"-"commodity"-"cultural symbol"-"cultural capital",Xinyang hair tip in the process of commercialization to create a unique cultural symbol value and consumption society,symbol economy how to promote the realization of the capitalization of tea cultural resources.It is hoped that through the research,we can summarize the relationship between "things" and "material culture" from the perspective of cultural sociology,further enrich the research perspective on the development and game of tea culture resources,clarify the development mode of Xinyang tea cultural resources,and provide empirical enlightenment for promoting the innovative development of Xinyang tea culture industry.In summary,the study believes that the formation of "Xinyang Hair Tip",a tea culture resource,is divided into three periods,one is the "everyday thing" from the founding of the People’s Republic of China to the 1980s;Second,in the late 1980s and late 1990s,the gradual commercialization of Xinyang hair tip promoted the generation of Xinyang hair tip-related cultural code and meaning.Third,in the 20 years of this century,the consumer society and symbol economy have created the cultural symbol "Xinyang Hair Tip" and the unique symbolic value behind it.As a special cultural symbol,Xinyang hair tip has more and more rich cultural resources to be explored,used and gamed. |
