Research On The Depth Development Of Tea Culture Tourism In QiMen County,Huang Shan City

Along with our country economy and rising the level of the arrival of the era of experience economy,people's consumption consciousness start a shift,began to focus on two aspects of "body" and "heart" of meet at the same time,in tourism activities to pursue the quality of tourism activities,tourism has gradually from traditional extensive type of tourism gradually turned to have depth,the connotation,the feeling of cultural experience.At the same time,China's tourism industry is entering era of global tourism,in tourism as the link of cultural exchanges and economic activities,promote multilateral cooperation,especially in xi advocated by general secretary "area" under the guidance of strategic thinking,raised a hot wave of cultural tourism in our country.Chinese tea culture has a long history,sort is various,formed in the course of the development of long-term tea contains the unique folk customs,static,and,elegant tea culture spirit,meet in the modern fast pace of urban life,people are longing for peace,nature,loosen body and mind,the psychological needs of leisure keeping in good health for the accelerated development of tea culture tourism in China ushered in the new opportunity.Huangshan city in anhui province has not only the loose rocks,famous all over the world,the hub of China's famous tea qimen county of darjeeling tea,black tea and India,Sri Lanka cut and called the world three big high aroma of tea,is the only one of the top ten famous tea,black tea for huangshan city has a long history of tea leaves,tea qimen precipitated the rich tea culture resources,has high research value.In recent years,with the deepening of the development of tourism,qimen gradually pay attention to the development of tea culture tourism resources.Although qimen tea culture tourism development has made certain achievements,single still exist,such as market order confusion,the connotation of tea culture tourism products to dig deep,tourism service level is low,need to be addressed.In view of this,this article in to the tea culture tourism and tourism depth development theories and concepts of the system,on the basis of combing the huangshan city qimen profile and the tea culture tourism resources are introduced,and deeply analyzed the achievements in qimen county tea culture tourism development and the existing problems and in qimen tea culture tourism development has strengths,weaknesses,opportunities and challenges as well as its market demand tourism depth development condition of the system and detailed analysis,put forward including tourism development model,tourism product development,marketing anddevelopment safeguard mechanism of tea culture tourism depth development strategy.Research not only helps to deepen the theoretical research of cultural tourism in China,at the same time to further promote the change to the sustainable development of tea culture tourism has important practical significance.