Study On National Traditional Sport Tourism’s Marketing Mode

In the whole world, recreational tourism has formed a relatively common tourist market of a mass character, and the development of international tourism has stepped into an era of popular creational tourism. Among them, traditional sports tourism is gradually rising under the rapid development of the world and domestic tourism, which is emerging as the improvement of people’s living standards and the flourish of traditional sports tourism, and it has been given high attention and has become a key zone for development due to its advantages of obvious social comprehensive benefits and sustainable development. Nowadays, the study of sports tourism overseas has changed into the exploitation and utilization of sports tourism resources and marketing, even the operation and management method of sports tourism. Most of all, traditional sports tourism has the richest cultural connotations, but marketing promotion dominates the development of it.This thesis focuses on marketing strategies of national traditional sports tourism. And the research is based on other industries successful experience, advanced marketing theories and characteristics of national traditional sports tourism. In order to analyze the current situation of the marketing of national traditional sports tourism, the writer gives a definition of national traditional sports tourism and marketing strategies.And then the writer takes marketing strategies construction of national traditional sports tourism as the principal line to study the micro and macro factors of marketing strategy construction, the impact factor and correspondent strategies of national traditional sports tourism and lastly make a conclusion of the marketing strategies of national traditional sports tourism.The framework of the thesis based on the combination of theory and empirical research, which to some extent can make up for the traditional ethnic sports tourism marketing research. It starts from the promotion of national traditional sports tourism to explore tourist strategies and to promote the development of sports industry. For the first time, it provides the national traditional sports and tourism marketing for theoretical framework and it stands in building a new marketing strategy angle, so as to promote national traditional sports tourism and other industry mutual confluence as the direction, which enhances its ability of resisting industrial risk. With the continuous development of traditional ethnic sports tourism, provided with regional characteristics of national traditional sports tourism industry and other industries will become closer. National traditional sports tourism is combined with body-building sports tourism, entertainment, adventure, rich ornamental, athletic, spiritual and cultural life, edify sentiment, which show great novelty. As a new branch of traditional ethnic sports tourism, national traditional sports tourism is being the attention of people, and to explore the marketing strategies of traditional ethnic sports tourism plays an important role in the sustainable development of national traditional sports tourism.By the study of marketing strategy of the traditional ethnic sports tourism, this thesis finds some lessons and useful experience, and it analyzes the background of national sports tourism, the environment, impact factors and strategy etc, then to try to establish suitable for traditional ethnic sports tourism marketing strategies. Through the study of this thesis, we can establish national traditional sports tourism marketing consciousness, learn other advanced concept, technology and industry marketing strategy to promote the competitiveness of the national traditional sports tourism, to help the ethnic traditional sports tourism rapidly into the market, break the barriers of development, to resist external shocks, then promote better protection of national traditional sports tourism industry development.The improvement of traditional ethnic sports tourism marketing ability makes a great contribution to the development and utilization of traditional sports tourism project and is beneficial to broaden developmental ways to promote the combination of sports resources, which has a great significance of the construction of cultural resources, economic development, social progress and sustainable development, therefore, this thesis undoubtedly has important academic value and practical significance.