Spectator Sports Tourism Product Marketing Strategy Research

As Beijing hosted the Olympic Games and Paralympics Games successfully in 2008, the whole China shows himself to all over the world and enhances its image among the international tourism market. Olympic Tourism promotes our sports tourism and brings a variety of opportunities for the healthy tourism,entertainment tourism and watching big games tourism. However, China's sports tourism started later than other developed countries, so there are large gaps in the tourism products marketing between many developed countries. Especially impacted by domestic situation and the global economic crisis in 2008, our sports tourism is facing a bad situation. Confront to some opportunities and challenges, we should learn to use kinds of marketing strategies to make our sports tourism products to develop in a health way.This article starts from the sports tourism products marketing strategy, analyses the successful and failure sports tourism product marketing cases both at home and abroad. And it combines with China's actual situation on the sports tourism product marketing for a comprehensive study. The first part is preface, it mainly discusses the research background, relevant research at home and abroad, the methodology, the main content and the innovation; the second part is the theoretical explanations, it discuss some theories and concepts involves in this article; the third part mainly discusses the opportunities and threats which our sports tourism faces; the fourth part is the part of case research, it comparative analyses several well-known cases at home and abroad; the fifth part proposes some practical recommendations; the last part is the conclusion, it is the summary of the whole article.The conclusion of this article is: we should work out the Chinese "Post-Olympic" sports tourism strategies base on the abroad experiences and actual situation at home. Then we can make the Olympics really combine with the sports tourism, the "Post-Olympic" economy will appearance and our sports tourism will be put on a historic new stage.