A Rearch On Sport Tourism Development Of Jinan City

As China's rapid economic and social development, people's life values and consumer attitudes have undergone great changes, and no longer satisfied with traditional leisure lifestyle, the form of a single tourism has been unable to meet the growing pursuit of new, extraordinary and special needs of the tourist consumption, so the sport tourism came into being. The impact of the success of the 2008 Beijing Olympic Games and the approaching of the 2009 National Games in Jinan, set off a wave of sport tourism. This article bases on the analysis of the Jinan City status development of sport tourism and the related basic development conditions, and finally raised in Jinan City Sport tourism on development ideas and measures. Full text is divided into four parts.The first part is the preface, introduces the the background and significance of the topics, summarizes the development of sports tourism at home and abroad and literatures, and points out the research ideas, research subjects and research methods.The second part is the basic analysis of support tourism theore, this article analysize the concept of sport tourism, the characteristics and different perspectives of content classification of sport tourism.The third part is the core content of this article. Analysize the status development of Jinan City sports tourism, analysize Jinan City sports tourism development conditions from sport tourism resources, sport tourist market conditions, sport tourism development policy factors, sports tourism to the economic situation and sport tourism carrying capacity of society these five factors. Jinan has rich sport tourism resources, and existences enormous potential sport tourism development in domestic, sport tourism should intensify development efforts in abroad, and implement preferential measures at sport tourism, and so on. This article uses SWOT analysis model, and points out the strengths, weaknesses, opportunities and threats of sport tourism development in Jinan City, and should seize the historical opportunity of Natianal Games, in order to promot Jinan sport tourism to a higher level. Finally, uses the Wubihu RMP analysis of tourism strategy based on content analysis above, raises in development program and countermeasures of Jinan City sport tourism. First of all, this article puts resources into products on the basis of the analysis of Jinan City Sport tourism resources combining life-cycle theory and market segmentation theory, coupled with the analysis of sport tourism development on the external environment and the special factors of 2009 National Games. Finally, worked out sport tourism products and countermeasures fit the actual state to the development of Jinan.The fourth part of this article is the five-point proposal to the development of Jinan City sport tourism.