Study On Optimization Of Beijing Ping An Life Insurance Salesman Training System

Under the trend of economic globalization, talent as a creator of wealth, theimplementation of the strategy has become the focus of the market competition, theinsurance industry started a war without smoke of gunpowder for talent already. Inthe aspect of sales team, excellent sales staff is the capital resources of life insurancecompany, is the regeneration, sustainable resources. A feature of China’s insuranceindustry is the agent management directly influence the success or failure of theinsurance company’s sales, life insurance marketing system of the individual is themain marketing mode of the current and future quite a long period of life insuranceindustry, however, life insurance companies face a common problem--the sales staffretention rate is low, the work performance of sales staff is not high. Life insurancecompany how to cultivate, build first-class sales team has become a crucial factorrestricting the development of the company. Life insurance company throughtraining, education to ensure that new people as "experienced sales force" hasbecome the promotion of company strategy implementation, maintain company andnew competitive advantage, the only way which must be passed.According to the China Pingan Life Insurance Beijing branch of Limited byShare Ltd (hereinafter as Ping An insurance company of Beijing) sales staff as theresearch object, use the organizational behavior and human resource managementtheory, and using the research methods of literature, interviews, questionnaire,comparative analysis, based on the Beijing Ping An Life Insurance company reality,according to the sales staff the current training system the study, analysis of thecurrent situation, problems, reasons, countermeasures. This paper is composed offive chapters, the first chapter introduces the purpose and significance of the researchbackground, determine the research paper topic, research content and ideas; thesecond part firstly defines the main concepts involved in the article, and thensystematically the domestic and foreign research status and theory basis for trainingsystem; the third part through interview and questionnaire to understand the situation,Ping An insurance company of Beijing sales personnel training system found theproblem, analyze the reasons; the fourth part based on the analysis of thequestionnaire results, clearly improve the Ping An insurance company of Beijingsales personnel training system of the guiding ideology, principle, thus put forwardthe optimization ideas; the fifth part is the conclusion and Prospect of future research,which aims to provide effective reference for Ping An insurance company of Beijingoptimize sales personnel training system.