Placing Strategy Analysis3G Of Gotone Of Sichuan Mobile Communication Company

At2008,the fourth of China’s telecom industry restructuring had complied. and in2009,the issuance of3G licenses provided. From that time,There are three communication enterprises in Sichuan province:China telecom of Sichuan、China Unicom telecom of Sichuan and China mobile of Sichuan. Business are facing a new challenge in the face of a more complex market environment, All of the three enterprises ere focused on the high valued customers. The valued customers of GoTone of Sichuan mobile facing a high risking:losing.And it becomes a new topic:how to retain and stable. The transcomformation of marketing and canal of the valued customers of GoTone of Sichuan mobile is the key.At first,introduced simply the development history of the GoTone of Sichuan mobile;analyzing the influence of the industry restructuring and the issuance of3G licenses provided,and it refers that in the new enviromonent challenge is more than the chance.The valued customers of GoTone of Sichuan mobile facing a high losing risk.By analyzing the present situation of the marketing and canal of the GoTone of Sichuan mobile and contrasting the difference of the industry restructuring and the issuance of3G licenses provided in before and after, transcomformation to the marketing and canal is the only right way.In order to understanding the needs of the valued customers of Sichuan mobile, selected Dazhou mobile as the typical example of Sichuan mobile,sampling survey a portion valued customers of Dazhou mobile, and survey questionnaire devising painstakingly, processing managed painstakingly,result summarizing painstakingly. According the survey result, the best way to retain the valued customers is to change the quality of the3G network,to improve the sales volume of the intelligent terminal,to change the channel of marketing, wei believe, according the theory and the survey questionnaire,it is an valued task on valued customers of Gotone of Sichuan mobile.