Research On The Development Strategy Of HY Futures Company

China’s futures market is gradually maturing after two decades of development. With the increasingly fierce competition in the futures market, many problems of futures companies begin to appear. HY Futures Co., Ltd is a professional futures company supervision by the China Securities Regulatory Commission. Now the company’s competitiveness rank is backward, and the company’s development strategy is not clear, lack of human resources management, weak marketing system. The company’s management needs to be further enhanced. In order to enhance the company’s competitiveness to achieve the sustainable development of the company, HY Futures Company must strengthen the management and develop operational strategies.There are seven chapters in this paper. The first chapter mainly includes the background of the topic, the object of study, research methods, research purpose and the paper’s framework. The second chapter introduces the related concepts and theories of Strategic Management, providing a theoretical basis for this study. In the third chapter, we find market opportunities and threats by the analysis of HY Futures Company external environment, in order to capture opportunities of the developing futures industry. In the fourth chapter, we analyze the internal resources and capabilities of the corporation, finding out the internal strengths and weaknesses. In the fifth chapter, based on the analysis, we propose the HY Futures Company development strategies along with SWOT analysis method and we analyze the strategic choice of the corporation on company level strategy and business level strategy. The chapter six discuss about the strategy implementation measures in terms of corporate governance, organizational structure, human resources, marketing system and corporate culture. The chapter seven for the concluding remarks, summarizes the research conclusion and the deficiency.Through the research analysis, the conclusions are as follows:HY Futures Company should analyze the external environment and internal resources, in order to find out the company’s advantages and disadvantages. In the company level, the corporation should determine the company’s strategic management field structure, and optimize the business structure, to speed up the development of the company, promoting merger and acquisition strategy for new platform and resources, to ensure the improvement of enterprise comprehensive strength, to reduce the barriers to entry for new business. In the business level, the corporation should implement differentiation strategy, promoting enterprise innovation, forming a unique competitive ability. We should promote the implementation of the strategy through the perfect corporate governance structure adjustment and marketing system, and a series of measures.