Mingxuan Research On The Development Strategy Of Real Estate Company

Housingis a humansocial activities,theimportantmaterial base,is also the biggestsocialwealth of humanlife.Closely related tothe development of the real estateindustry and the national economy,society and culture,theindustry has obviousguiding and fundamentalcharacteristics.In recent years,the housing industryin thetwo strategicposition in China’sindustrial structureoptimization and economic growth,itwas established as a new economic growthpointand consumption hot spots.MingXuan real estate company is located in suining ship mountains, is at the high speed development of private real estate enterprise is given priority to with real estate development. In the increasingly competitive real estate market, what strategy to seize market and maintain a certain advantages, is facing the MingXuan company is now a serious problem, also is this article to research and solve the problem. Only to fight a liability as the center of enterprise, to adapt to the enterprise as a whole, the change of external environment, and from the enterprise operation mechanism to ensure the enterprise survival and development of robustness, and sustainability.In this paper, At the Real Estate Company as the main object of study. Based on the survey and deep analysis of the problems, causes, improvement measures, I carried out an innovative and exploratory research of the Two levels of market development strategy. The main contents are:1. Study of the Theoretical research on two levels of market development,, drawing on proven research methods.2. A real estate company to develop business practice, from the external environment and internal capacities of both the problems are analyzed.3. Through research, Put forward a Real Estate Company marketing strategy including ideas and implementation measures for A company Finally, through practical cases, assess the effect of the implementation of development strategy.