The Research On Development Strategy Of Wuxi Zheda Consulting Co., Ltd

In China, management training is considered as one of the most important ways toimprove management capacity rapidly. Meanwhile, it also acts as the catalyst for reformand development within an organization. Along with this trend of the times, Chinesemanagement training industry has developed rapidly for nearly thirty years. In anincreasingly complex competitive environment, in order to gain sustainablecompetitiveness in the market and maintain its own healthy and sustainable development,an enterprise must develop scientific development strategies to guide its future direction.Wuxi Zhe Da Consulting Co., Ltd is a training company mainly engaged inmanagement training. The company has been in business for almost eight years andsuccessfully survived the start-up phase, but it has failed to develop and expand itsbusiness for years. As the competition in the field of management training intensifies, thedevelopment pattern of the company, as well as its team building and market positioning,faces severe challenges. Therefore, a study on the development strategy of Wuxi Zhe DaConsulting Co., Ltd is of great theoretic and practical significance to the survival anddevelopment of a company.Empirical research method is adopted in this paper. First, the author reviews literatureand conducts a systematic research on development strategy. On that basis, the author triesto chase down the problems and opportunities in this industry. After that, by adoptingSWOT analysis method, the author attempts a thorough analysis on the company’s internalcompetitive advantages and disadvantages as well as its external opportunities and threats,and explores its relative advantages. Meanwhile, by applying positioning theory, the authorproposes the strategic orientation of Wuxi Zhe Da Consulting Co., Ltd in accordance withthe cognitive study on target customers. On that basis, the author develops a series ofdevelopment strategies for the company, including its vision, mission, value system as wellas strategic implementation plan to ensure the effective implementation of thesedevelopment strategies.