The Mode And Application Of Strategic Management Of Private Enterprises

The private enterprise is the important part of the Chinese Economy. At present, the private enterprise should improve and adjust itself well to fit the changeable domestic and international market gradually. It's a certain choice for the private enterprise to expand the room of development in the international market, and it depends on the present environment of macro-economy in China. The fall of superfluous economy and entering into the WTO, the fast step of structure's adjustment and the deep of reform of systems, all of this brings the new challenge to the development of the private enterprise. It's necessary for private enterprise to compete with the global first-grade enterprise in the international market for making itself larger and stronger.Using methods of strategic analysis involving in SWOT and IFE, the content of this article is to discuss the essential reason that which caused the problems as below, the present status of private enterprise, analyzing the private enterprise'advantage and disadvantage against the present market and economy, the limit and unreasonable factor of existing political environment. In addition, this article also gives some advises for the private enterprise enter into the international market and improve it's competitive-power more.