Business Strategy Research Of Wingming Industry Co,. Ltd

The underlying economy of China was once severely affected by the spreading financial crisis from US, which not only resulted in the steep decline of export orders, but also led to wide-ranging production stoppage and radical reduction of empolyees. Therefore, most of the private SMEs were confronted with unprecedented strategic decisions of survival and development, especially for the struggling motorcycle spare-parts manufacturers. Private enterprise for sustainable development is an important national economic strength, it must attach great importance to the environment and conditions for the survival of SMEs, concerned about its survival and development of the many difficulties faced, explore good way to survival and development of SMEs. This accelerated process of economic and social development in China has a very important practical significance. Yong Ming Industrial Company on business strategy research, efforts to explore the environment at this stage, the way of development and growth of private small and medium enterprisesIn the thesis, it will be analysed in more depth with related theoretical models, basing on the actual facts of Foshan Wingming Industrial Co.Ltd., that the enterprise should cultivate the core competitive ability and improve its ability of strategic choices or decisions by self-clarity of own competitive advantages and changing of business ideas. Thereby, the sustainable development capacity of enterprise will be strenghened on the improvement of organizational structure, marketing system, human resources development and etc, achieving the the requirements of modern enterprises.