Development Strategy Research On Electrical Vehicle For AVIC South Co.

In recent years, with the improvement of people’s environmentalprotection, more and more people appear a strong demand andrequirement on the urban air quality. Therefore, the vertical exhaust isbeing become to be one of the focuses. From the point of view ofenvironmental protection and energy efficiency, speed up develop ment ofthe clean and pollution-free electric vehicles has become a breakthroughin the history of Chinese automobile industry development.The paper describes and analyses the following parts: First, reviewthe corporate strategic management theory, have a macro and microanalysis on the China’s electric car industry environment development bythe analysis method of strategic management. Second, depending on theview of strategic management and future sustainable development,regarding "South" electric vehicle development strategy as the studyobject t(company), deep studying on. the AVIC Southern electricvehicles from the internal and external environment, combining withthe information age strategic management of new ideas and new methods,the paper draws a complete and practical strategic system for South AVIC(SAVIC) electric vehicles development. Then, with analysis of theadvantages and disadvantages of the project, opportunities and threatswhich shall be faced, the paper analyzes the SAVIC electric vehicleproject. At last, according to the present situation of SAVIC electrical automobile, development strategy has been made up with a series ofefficiency carrying measures to the strategy.Studies on the electric vehicle development strategy can help theelectric vehicle project to have a better developing future. Therefore,SAVIC could realize sustainable development. At the same time, otherelectric vehicle enterprises can also have some benefit from the study, sothey can continue to develop, to establish their own development typewith their own characteristic. In this way, with the study, we hope wecanprovide some reference value to the electrical vertical industry of ourcountry which is still in develop troubles.