Research On The Development Strategy Of Sumpo Electric Car Company

Energy crisis and environmental pollution are to survive the challenges of global common face in today’s world of rapid economic development, the rapid increase of population, a variety of energy consumption is also growing. Therefore, energy and environmental issues have a serious impact on human survival and development.In response to the global energy and environmental issues, the world’s major countries and regions actively pursuing transportation energy measure, through laws, special action plans to encourage the development of a variety of new energy vehicle technology, and by enacting a variety of preferential policies to encourage measures accelerate market promotion of new energy vehicles. The State Council issued the "automobile industry restructuring and revitalization plan" as well as coping with the international financial crisis and technological support measures, regard the development of energy-saving and new energy vehicles placed in a very prominent position. The implementation of new energy vehicles strategy and actively develop new automotive energy-saving technologies, to promote the use of energy-saving and new energy vehicles, to promote the automobile industry restructuring and upgrading of industrial technology, energy-saving and new energy vehicles to form a strategic industry as soon as possible, China’s automobile industry is already facing major strategic choice for future development. Under this background, new energy vehicles, especially electric car industry is facing to achieve explosive growth of the historical opportunity, this article attempts to Nanning, Guangxi is also the only company in the production of pure electric car company in Guangxi Electric Vehicle Manufacturing Co. SUMPO depth analysis.This paper analyzes the company’s external environment and internal environment. Wherein the external environment is primarily environmental analysis of industry sector and major competitor analysis. Internal environment including business resources, enterprise core competitiveness, competitive strengths, weaknesses analysis. Secondly, given the development of the company’s strategic choices and strategic planning of new energy vehicles. On the basis of the external environment and internal environment analysis, establish SWOT matrix, given the company’s mission of the development of new energy vehicles, established the company’s strategic objectives, Developing an overall strategy and competitive strategy for the company’s new energy vehicles. Finally, for the company’s new energy vehicle development strategy formulated to implement safeguards in the corporate culture and brand building, technological innovation, improve quality, engineering talent and marketing, strengthen strategic cooperation and other aspects of the proposal.Through the analysis of the new energy automotive industry environment and combined with the actual situation on the company’s existing strategic research. Difficulties in the implementation of the strategy and business exist given the right solution. Papers need to be addressed are:1、the company how to build an electric car industry park system and the business plan is feasible.2、there are difficulties with the company’s future prospects in the gradual establishment of the electric vehicle industry park process.3、how the company to secure state and local government slant and economic subsidies on policy.