Research On The Strategic Development Of New Energy Passenger Vehicle In FAW

With the rapid development of economy and the improvement of the material level of the people in the world,the per capita ownership rate of automobiles has been increasing.As the most common means of transportation,automobile has become an important part of modern society,automobile industry and related industrial chain,has become one of the most important sectors in the social,economic and cultural fields.At the same time,however,many serious problems caused by traditional fuel vehicles also plague human social life and become increasingly intensified.The two most notable problems are the reliance of traditional fuel vehicles on non-renewable energy and the pollution of carbon emissions on urban living conditions.Therefore,under the guidance and encouragement of China's policy,the development of new energy vehicles has become a major step in the path of sustainable development.The development of new energy vehicles can reduce the dependence on non-renewable energy,at the same time it is the need of environmental protection,the strategic need of promoting economic development in China,promoting economic growth,and also the opportunity of "overtaking corners" in China's automobile industry.Our country's new energy vehicle technology,from the last century 70 's very slow accumulation,to 2014 China's new Energy automobile industry began the rapid development of the first year,technology has gradually matured,the new energy automotive industry has begun to develop results.FAW Group as the world's top 500 enterprises,as China's automobile industry is a major state-owned enterprises,shouldering the historical responsibilities,social responsibility.FAW Group,which made China's first truck and first car,faced opportunities and challenges in the context of the inevitable development of new energy vehicles.The present paper presents the problems of FAW group in the development of new energy passenger cars--not adapting to the market rhythm of new energy vehicles,the market is conservative,the investment of new energy vehicle industry and the overall resource allocation are conservative,and the research and development system is disjointed with manufacturing and marketing.From the analysis of the external environment,policy,the Government has been supporting and guiding the development of new energy industry;market aspects of domestic and foreign enterprises in the product transformation and power distribution;social culture,the general public gradually accept and gradually promote the concept of environmental protection of new energy vehicles;For users,the cost of electricity for new energy vehicles is much lower than that of petrol;technology,pure electric and hybrid power technology is maturing.From the internal Environment analysis,FAW Group large volume,organization complex,part of the function overlap,the work process is lengthy,but the staff education and quality level in the domestic automotive industry is first-class;hardware resources,FAW group for the overall development,production and manufacturing of the hardware better;In recent years,the development and production of new energy vehicles are more conservative;in terms of technical capability,FAW Group has mastered some of the key technologies and needs to be further products.Through to FAW group New Energy Passenger car development Strategy research,to achieve reasonable development planning proposals,with a view to FAW group in the field of new energy vehicles more quickly adapt to the automotive industry transformation and upgrading,so that FAW Group development and manufacture of new energy automotive products to achieve more domestic and foreign sales,better implementation of national strategic deployment,More social responsibility,uphold the opportunity to develop the automotive industry,improve the competitiveness of the international automotive industry,promote sustainable development of enterprises.