Byd New Energy Vehicles, Consumption Of Factors Studied

In recent years, environmental pollution and the increasing depletion of oil resources make people question intensively to the traditional cars, thus,the new environmentally friendly and clean energy vehicles became focus of the large-scale auto companies and even various states.In the maturing consumer market of new-energy vehicles,a increasing fiercely competition was showed among different companies and countries.In such circumstances, an accurate understanding of Chinese consumer behavior's character and discipline of new-energy vehicle has certain practical significance to the product development, design and marketing strategy-making, such as correct market positioning and pricing.Based on above objectives,some empirical researches about consumption of the new-energy vehicle are done in this paper.This paper studies potential consumers of new energy vehicles,such as dual-mode electric and pure electric vehicles, and measures the demographic characteristics and purchase behavior of the by using the positivism research method.Herein, multivariate statistical analysis to valid samples collected by the SPSS13.0 statistical analysis software are used, to study the new-energy vehicles potential consumer groups features of our country, as well as analyse and interprete the main factors of the new-energy vehicles potential consumers in buying cars.This paper firstly introduces the evolution track of consumer behavior, domestic and international research status, relevant theories and models be introduced, the factors that influence automobile consumption and the consumers'purchasing motive, as well as the BYD new-energy vehicles,the current situation of new-energy vehicles consumption, and BYD Auto Market Consumption of new energy vehicle development problems, and then designs the variant and questionnaire according to the research purpose.In positive research,208 effective samples are analysed in statistics analytical method, such as frequency analysis,reliability analysis, factor analysis and so on, which are calculated by SPSS 13.0 statistics analysis software.It also extracts five main factors that new-energy vehicles potential consumers concern, finding that gender, life circle and residential place not significantly impact the new-energy vehicles potential consumers choices, while age, education level,income and occupation are the important factors affecting them. The study also find four most valued indicators that potential consumers concern by ranking such indicators of BYD hybrid electric vehicle and pure electric vehicles and present some relevant recommendations to the development of new-energy vehicles concerning the BYD.Finally, relevant conclusions are discussed and future research work is prospected.