The Study Of Power Network Marketing Model In Smart Grid

In the background of smart grid and information, how will power marketing develop is what the power supply enterprise concerns. The planning construction of smart grid brings new changes for renewable energies, such us wind energy, water energy and solar energy. The distributed generation of renewable energies has many advantages, such as it is widely distributed, it has small size limit and it needs less investment. In the background of the smart grid, the impact of distributed power grid is the concern of many power supply enterprises. With the rapid development of smart grid, the needs for distributed energy generation is becoming more and more intense, causing great impact on long-term monopoly of the power marketing business. With the development of economy and technology, the competition between the traditional power industry and the distributed energy generation is becoming more and more intense. The related research of the power of marketing is becoming urgent.Network marketing a modern marketing method by using modern communication technology, computer network and digital interactive multimedia. With the rapid development of the Internet, the network is not only a tool, but has also become the people’s close partnership. For this, network marketing emerges through the use of the network for business. With the construction of strong smart grid work started, electricity marketing as smart grid terminal, is the realization of strong smart grid of the new function of the physical carrier and foundation, is the smart grid development starting point and end point, is the " smart grid implementation and power users to interact, improving customer service quality " the main carrier. Electric power marketing should not only meet the sale of electricity to the user, but rather to the introduction of real-time interactive marketing model, combined with the distributed energy, new energy and new energy storage technology, through the market of electricity pricing mechanism, improve the optimal allocation of power resources, to enhance the whole social energy utilization purposes. This article begins with the current electric power marketing situation, analyses the development trend of smart grid and network, studies the influence of smart grid on the electricity price, electricity market, price system, power measurement, power communication, demand side guide, end users and other factors, and discusses on the importance, necessity, advantage and disadvantages of building power network marketing. The article also designs on the aspects of power network marketing strategy, price setting, measurement system, information system, user terminal, and finally it uses J County Power Company as an example and introduces how county level power supply enterprises achieve network marketing mode under the background of smart grid and information age.