Agricultural Cold Chain Logistics Value Creation Research Problems

China has a great number of production and consumption of agricultural.With the development of economic,the production of the fresh agricultural shape raises and the requirements of quality of fresh agricultural is exigent day by day,and the channel of fresh agricultural has exchanged.All about these put forward higher requirements about the transportation of fresh agricultural products,and cold chain logistics replacing traditional logistics becomes possible.Although China has realized that cold chain logistics is important in fresh circulation of agricultural products, and started to put into practice, but there are still a lot of problems blocking the development of cold chain logistics which makes the cold chain logistics actually have not been widely applied to the fresh produce transport.Its reason is various, including that the size of participants of fresh agricultural products on the cold chain is too small to make the cold chain remain stable;The value of cold-chain logistics agricultural products is not recognized, so the participants of cold-chain logistics can’t get value-added interests; the quality of cold-chain food is lacking of supervision, etc.To recognize these problems, this paper established the value creation of cold chain logistics as the research topic, and wanted to make construction of cold chain logistics of our country.This article reviews the present situation of the cold chain logistics in China, points out the reason why cold chain logistics cannot create value in China,and analyses the factors of breakage of the existing cold chain.Main contents as follows:First,this paper introduced the concept of modern logistics and logistics value-added field, the meaning of supply chain, the value of supply chain, cold-chain logistics and its added value. In addition to that,this paper has reviewed cold chain logistics technology of our country, existing problems and countermeasures of improving the current situation of the cold chain logistics.Second, on the basis of the domestic and foreign literature research and related theory, it explained the principle of cold chain logistics value creation with economic theory, namely the cold chain logistics can reduce the cost of fresh gricultural products logistics effectively, cold chain logistics can provide integrated service and cold-chain logistics helps fresh produce forming brand. Third, with case analysis, the paper analyzes two kinds of fresh produce cold-chain logistics of our country:the vegetable logistics leaded by wholesale market and the frozen seafood logistics leaded by supermarket. Through the introduction of the establishment and implementation of the two kinds of logistics, this paper found out the root cause of the two cold chain which can’t create value added, and gave the improving suggestions to improve the institutionalization of the main body, to cultivate the core enterprise of cold chain, to strengthen the equipment and technology promotion and to speed up the information construction and so onThe research significance of this paper lies in increasing theory of cold chain logistics in order to provide reference in establishing the system of cold chain logistics, promoting main body to adjust behaviors of participation in order to provide guidance in constructing the seamless cold chain logistics, providing reference in doing policies of sustainable development of cold chain logistics of our country, and providing enterprise theory and method guidance.