Research On Cold Chain Logistics Development Problems And Countermeasures Of A Fresh Agricultural Products Company

With the continuous development of the modern agricultural industry,the supply and demand for agricultural products have undergone radical changes.In this context,cold chain logistics has received more and more attention and has become an important basis for meeting the consumption and circulation of the modern agricultural industry.However,due to the problems of long chains,many processes,complex transportation and high risks in the practical application of cold chain logistics,this system still has many shortcomings in safeguarding the quality of fresh agricultural products,and is still facing many bottlenecks and painful and difficult problems,including low management standards in the industry,small scale of the industry and serious fragmentation of the industry.Based on this,this paper summarizes the current situation and characteristics of the development of the logistics system from the perspective of agricultural cold chain logistics,specifically analyzes the defects of the current system operation in preserving the quality of fresh agricultural products,and explores the feasible development path of the cold chain transportation system for fresh agricultural products by combining relevant research results at home and abroad,which plays an important guiding significance for the development of agricultural modernization.Specifically,on the basis of fully grasping the actual operation of the system,this paper carries out research in conjunction with the fresh agricultural products cold chain system developed by A Fresh Agricultural Products Company.Firstly,this paper adopts the literature analysis method to analyse the research and data on fresh agricultural products at home and abroad,and summarise the future development ideas of fresh agricultural products cold chain logistics under the agricultural modernisation system.Secondly,the case study method was used to analyse the development history and strategic position of Fresh Produce Company A in the fresh produce cold chain logistics industry,and to discuss the current situation of the development of the cold chain logistics of Fresh Produce Company A and the bottlenecks and difficulties encountered in the process of its development,with a view to providing effective strategies for the further development of Fresh Produce Company A.Then,the external environmental factors of cold chain logistics development of A fresh agricultural products company are systematically analyzed by PEST analysis method and Porter’s five forces model,and the optimal development strategy of A fresh agricultural products company is obtained by SWOT quantitative analysis combined with the analysis of internal environment such as corporate resources,corporate culture and corporate capabilities of A fresh agricultural products company.Finally,based on the above analysis,the standardized layout is further proposed for the development of cold chain logistics of A fresh agricultural products company.Through the research of this paper,it can be concluded that the current cold chain logistics of Fresh Produce Company A has problems in storage process,loading and unloading process and information processing,such as insufficient fresh produce storage equipment,lack of loading and unloading professional and technical personnel,and lagging information sharing platform construction.At the same time,based on the appropriate conservative development strategy of Fresh Produce Company A,specific optimisation strategies such as introducing fresh produce storage equipment,strengthening guidance and training for highly qualified professionals and speeding up the process of information technology platform construction are proposed,as well as guarantee measures such as planning,marketing and advanced models.