Research On Auto Enterprise Strategic Alliance Model Selection And Construction

Along with the development of modern science and technology and the world economicintegration up, the global economy gradually form the new pattern of international division oflabor, our country since joining the WTO, the world major car multinational companies haveto enter the Chinese market, and more and more Chinese car companies face and strongerdomestic market and international market do the formidable task of strategic alliance isundoubtedly in China’s automobile enterprise to growth and the development of the mostpowerful method. In China’s automobile enterprise strategic alliances which has made someprogress, but compared with the international large multinational companies, no matter in theform, or in in scale, the existence of the big gap. For China’s automobile enterprise strategicalliance remains to be further research.The research is carried out in the context of the globalization in automobile industry,global unrest changeful economic and political environment, as well as China’s economictransformation of this unique environment, based on strategic alliance has become a globalenterprise won the most powerful global competition means, automobile market in China andthe internationalization of China’s automotive industry in China and the relatively backwardin multinational group alliance with process, the existence of information asymmetry, thecompetency gap and benefits do not balance the status quo of the problem, mainly discussedthe strategic alliance of the concept, characteristics, form and strategic alliance strategy,analyzes the impact of strategic alliance strategy choice of factors, put forward the strategicalliance strategy choice of the framework of analysis, through the theory of strategic allianceinduction and deductive reasoning, think should be based on the strategic alliance strategychoice of the framework of analysis, integrated consideration of the environmental, resources,transaction cost, risk perception and expected performance level and other factors so as tochoose effective strategic alliance strategy. Based on the model of the selection and strategicalliance of the analysis framework, from the international automobile multinational groupspractice experience, with China’s auto enterprise strategic alliance present situation,summarizes the present in China auto enterprise strategic alliance model selectioncharacteristics, puts forward the enterprise strategic alliance in China’s automobile modelselection direction, select strategy and the selection process, China’s auto enterprise strategicalliance for the selection strategy: to promote the existing enterprise strategic alliancecooperation, equality, mutual benefit and long-term development; To the industrial chain ofdepth field development, develop multi-level and across national borders, the fields ofalliance combination patterns, the promotion enterprise’s international competitiveness;Establish vehicle parts enterprise purchase and supply strategic partnership; Using alliance mode choice key technology, the implementation of effective alliance mode choice. Autoenterprise strategic alliance strategy selection process can mainly from six steps:①strategicenvironmental scanning;②resources evaluation;③the transaction cost assessment;④the overall risk assessment;⑤the level expected performance evaluation;⑥according tostrategic alliance strategy choice the analysis framework of choose effective strategic alliancestrategy. Auto enterprise strategic alliance strategy of the construction of the can from thefollowing five aspects:①the testing to itself in enterprise;②the coalition partners choose;③the value chain activities alliance choice;④auto enterprise strategic alliance cooperationmechanism;⑤the establishment of the auto enterprise risk management mechanism.This paper through the comprehensive analysis to the strategic alliance theory andChina’s auto enterprise strategic alliance, proposed our country auto enterprise strategicalliance model selection and construction of a complete set of the theoretical framework, toimprove the overall strategic alliance in China’s automobile enterprise of breadth, depth andvalidity, and has a strong theoretical significance and practical significance.