The Research On Strategic Alliance Implementation Of GDF Company

Along with the global economy turns informational and knowledgeable，consumers’demands become more and more diverse. Besides, the market competition is morecomplicated than before. So the uncertainty and risk in enterprise management grows day byday. Strategic alliances can enable companies to quickly obtain market, promote technologicalinnovation, and accelerate the development of economic and society.GDF Company mainly profits from the imports and exports of pigs to Hong Kong andMacao. It is a small and medium enterprise with self-management exportation. Along with thechanging agency policies, GDF Company faces more and more market competition. To makeup its strategy gaps, strategic alliance is very necessary.In this paper, combined with the national industrial policies and situation in industry ofexportation of pigs to Hong Kong and Macao, the author researches the background andpurpose of GDF company strategic alliance by using Michael Porter’s five forces model andthe SWOT analysis. Then, puts up with the principles of strategic alliance partner selection,such as complementary on resources, compatibility on goals, cooperation on culture and trust,and evaluates its possible strategic alliance partner (Guangdong Wen’s Foodstuffs Group),finds that Guangdong Wen’s is very suitable. Next, indicates that the pattern of strategicalliance relationships of GDF Company and Guangdong Wen’s should be the non-equity andresources complementary alliance. After that, puts forward to establish a production andmarket cooperative strategic alliance and carries out a preliminary design. Finally, specificmeasures such as how to improve the identity of staff, decompose management plans andestablish a management support system in strategic alliance are proposed. Finally, putsforward the necessity of risk controlling in the implementation of strategic alliance and givessome control methods. In short, any considerations of theory and practice in this article are ofgreat practical significance for the future development of GDF Company.