Research On Resort Tourists Satisfaction Based On IPA Model

After the1960s with the development of tourism of the vacationtraveling overseas tourism projects become general audience， andhave a lot of mature， large tourist resort， resort tourism research alsoshows large with the trend of the development of the. Domestic holidaytravel formal originated in the1990s， when the state council approvedits establishment twelve national tourist holiday resort， then provincialprefecture， resort flourished， and at the same time for the domesticresearch also began to resort to develop. After nearly20years ofdevelopment， our country holiday travel is still in the primary stage ofsightseeing dominated， resort satisfaction of tourists needs highattention. A resort area from the success or failure of the markets viewmainly depends on the tourist satisfaction or not，because visitors finallydecided to resort area thriving. So the satisfaction of tourists should bethe current tourist resort development concerns in one of the mostimportant factors.This article in this article based on the achievement of researchfocuses on the resort of satisfaction of tourists and assessment， andimproves the theory and the practice two levels of research. Thetheoretical guidance empirical， empirical back stepping theory wayto recommend a set of applicable to resort of tourists satisfactionassessment system and model and on how to enhance the empiricalresort satisfaction on the pointed countermeasure.