Study On The Strategy Of Improving The Whole Tourism Quality Of Jingxi Baidu Leisure Resort

With the growth of the national economy and the significant improvement of people’s living standards,mass tourism pays more and more attention to the pursuit of spiritual life.The traditional tourism-based tourism method no longer meets people’s spiritual and recreational needs.Experience is gradually becoming prominent in tourism development.Therefore,holiday tourism,which combines sightseeing,entertainment experience,cultural science,sports and sports,pension,and business meetings,has become more and more popular among the public.China’s tourist resorts have also emerged.Jingxi Baidu Leisure Resort has outstanding geographical advantages in the coordinated development of Beijing-Tianjin-Hebei.It is based on national 4A and 5A scenic spots and has rich tourism and holiday resources.The transportation advantages are obvious.Beijing,Tianjin and Hebei are the main areas.The source of holiday guests.However,the construction of the resort area is still in its infancy.Due to the large area across the three counties of Lishui,Yixian and Laiyuan,the internal linkage effect is not good.The potential of the resort has not been fully explored,and the development of the resort has not been well connected with the needs of tourists.Under the guidance of the global tourism strategy,using the structural equation model as a means to analyze the problems existing in the resort quantitatively and qualitatively,adhere to the problem-oriented,study the impact of the tourism development of the resort on the satisfaction of tourists,based on the vacation behavior of tourists.The influence factors of willingness and satisfaction,analyze the problems existing in the development of tourism in the whole resort,and explore the solution strategy,with a view to the study of the tourism development of the whole area.This paper uses literature research method,field investigation method,content analysis method and data statistical analysis method to analyze the basic situation of Jingxi Baidu Leisure Resort on the basis of finishing basic materials,on-site inspection and market investigation.Combining relevant global tourism theory,regional tourism cooperation theory,leisure theory,sustainable development theory,and related knowledge of economics,cultureand industry related to the development of resorts,explore the relationship between tourism quality and tourist satisfaction in the resort.Based on the perception of visitors,the global service and management,global accessibility,global environment,global products,global support,and global intelligence are the six dimensions of perceived service quality.Using SPSS and AMOS software,the satisfaction structure equation model is established and analyzed.The impact of the resort’s global tourism development on visitor satisfaction.Combining the path coefficient that affects satisfaction with the problems existing in the resort,from the top design,regional coordinated development,brand influence,infrastructure,tourism products,environmental construction,and talent team construction,to improve the satisfaction of tourists and enhance the holiday Suggestions on the quality of tourism throughout the region will promote the development of tourism throughout the Beijing west Baidu Leisure Resort.