Star Coal Group Construction Of Enterprise Culture

Corporate culture, not only is the soul, is also an important part of the core competitiveness of enterprises. With the increased challenges of domestic economic development and economic globalization, the international market, competition in the market does not just remain on the surface of products and services, but a combination of a comprehensive competition in the corporate culture. As a typical resource-based enterprises, based in Inner Mongolia, a subsidiary of widespread, Star Coal Group’s corporate culture construction, representation and practical significance. Star Coal Group has long been too much emphasis on business productivity and enterprise efficiency and insufficient attention is not working fine, comprehensive system of corporate culture is relatively backward, and the building of enterprise culture.In this paper, system analysis, literature review and case analysis, and full access to and summarize the existing theory of corporate culture. Evolved to sort out the Star Coal Group’s corporate status and cultural construction, and the employees conducted a questionnaire survey and in-depth analysis of the outstanding issues as reflected in the building of enterprise culture. On this basis, refining the corporate mission, vision, core values, entrepreneurial spirit, management philosophy and other elements of the cultural system, and corporate culture to promote the implementation of countermeasures. Paper the following innovative ideas and conclusions:1, as a typical resource-based enterprises Star Coal Group’s corporate culture construction experienced a period of free culture, safety culture, the dominant period and building exploration period of three stages;2, Conducted a questionnaire survey of more than400staff, including senior managers and grass-roots workers in the enterprise, including screening, classification, statistics and found that employees in low team spirit, performance appraisal system, the implementation force, the need Increasing the treatment of income has a strong appeal;3, Star Coal Group, the current stage of corporate culture system, the existence of the core is not clear, the culture system is not perfect, the staff lack the cognitive problems, the underlying causes of these problems in the cultural construction stage of the division level, the lack of perfect The training guide mechanism, the culture medium, and situational atmosphere;4, Star Coal Group’s system of corporate culture in the construction process should be established corporate philosophy, system, vision and goals through ideological thaw, enhanced training, the formation of cultural products to reach a consensus and the rise of cultural awareness and management consciously.