Research On The Construction Of Enterprise Culture Of Shen Coal Group

Since the reform and opening up, China's increasing emphasis on corporate culture building, in business management gradually as corporate culture is an important part of development, enterprise managers should not only pay attention to the external appearance of enterprises, and to the enterprise The essence of a more profound discussion, we must learn to grasp the essentials of corporate culture, to learn the valuable experience of domestic and foreign enterprises in the cultural construction, and bold innovation and reform, and strive to find a way best suited to their own development. In the highly competitive economic environment, companies want to expand the scale, in order to better development, we must attach importance to the building of enterprise culture. Shenyang Coal Industry(Group) Co., Ltd. is a major production of coal, but the business scope also involves electricity, construction and machinery manufacturing, and other business aspects of the diversified development of coal enterprises. Shenyang Coal Group has its own visual system based on corporate culture to identify and recognize the importance of corporate culture theory and the establishment of related system to regulate the behavior of corporate culture and get some preliminary results. In this paper, the cultural construction of Shenyang Coal Group companies for the study, application systems, scientific research methods proposed cultural building construction in line with corporate business development methods, making Shenyang Coal's corporate culture to better development of a feasible and effective Views.