The Analysis And Evaluation Of The Agricultural Website Based On Information Architecture

At present, the development of information technology, accelerates the pace of rural informatization of our country. It provide an important channel for the promotion of agricultural information with the application of Internet in agricultural. Rural informatization plays an significant role in the development of national economy and social. As an important platform of information transmission, the status and function of agricultural websites is increasingly prominent. All levels of government department have established the information websites of agriculture and improved the information service system under the surroundings of strengthen the force of construction of agricultural websites.But there still have many problems in the development and construction of the agricultural websites. The big problems are information resources scattered, without effective integration, more repeat information and less efficient of sharing. And the most of information are stacked on the websites, lack the necessary organization and management and updated slowly. So the utilization rate of website information is extremely low, which lead to the poorer satisfaction of user. In addition, the farmer, as main service object of the agricultural websites, whose cultural level and cognitive ability is relatively low. Hence it is need to provide a specific kind of information service for farmers. It is vital to planning and design a comprehensive service platform of agriculture information, which is mainly used for information collection, Information publish and information services. It is a huge challenge for the current construction of agricultural websites.In this context, the Information Architecture theory is applied in development of agricultural website. As kinds of means and methods of the information organization, Information Architecture can be effectively organize and manage information and help users to understand information preferably. It is an essential measure to combine the IA theory with the construction of agricultural websites in order to construct an information structure, which is clearness and easy to comprehend.This paper introduces the current research status of the IA, and survey and analyse the development situation of the agricultural websites, agricultural websites type and the demand and behaviour of information of users. Then, proposes a design scheme on agricultural infromation websites based on the four core elements of Information Architecture:the organization system, navigation system, labeling system and retrieval system. Third, this paper applies analytic hierarchy process (AHP) constructs the evaluation index system of agricultural websites and confirm the corresponding weights based on the analysis of the evaluation method at home and abroad.According to the evaluation standard, It has a empirical analysis with the top100agricultural websites, combines the qualitative analysis with the quantitative analysis, and makes a conclusion of the ranking of100agricultural websites. Simultaneously, the100agricultural websites are classified discussed and evaluated. Finally, it points out the problems and defects existed, and the outlook for the future.