Urban Tourism Information Website Effectiveness Research

As one of the liveliest and the fastest growing industry, the benefit that tourism industry brought have made cities throw themselves into the boom of developing it. With the enrichment of cities’tour resource, the increasing number of tourists, the diversified ways of tours, plenty ways of propagandizing have been done, especially tourism websites such as tourism information websites, tourism booking websites, which are the most used among tourists. Tourism websites are regarded important, the increasing number of them are remarkable. But below the surface, there’re plenty of problems. Such as users usually reflect that they couldn’t find an overall information of a tour destination,or the information usually isn’t correct.the renewal isn’t on time,sometimes it is too complex to search information and so on.In short they’re the problems that the usability of information architecture of tourism websites isn’t full enough to use. And during the period of web2.0, which owes advantages of improving user experience don’t clearly reflect in most of tourism websites. So in this essay. I’ll force on the usability issues in website information architecture. by means of literature reviews, user tests, analysis of other tourism websites, make the design process of information architecture of Qingdao tourism information website as an example, research how information architecture practices in designing tourism information websites, and at the end, I’ll provide a concept about an interact part which will help tourism information websites more effective and efficient.