The Research On Marketing Strategy Of Nanchang Mobile Company

Along with the country the telecommunications industry in the new reform and reorganization, three telecom operators of strength gap between reduced gradually,and competitive situation more intense. The industry’s environment and pattern also appeared huge transformation, quickly from the evolution of the whole field longitudinal competition, the whole business competition. The role of the marketing strategy to get each big operators recognized, mutual competition will be more intense. China mobile has profound consciousness to insist on effective marketing strategies of market operation is to realize the sustainable development of enterprise core strategy. In this situation, China mobile as leader of the mobile communications market, the challenge is to continue in the market marketing strategy to keep the advantages, and form the competition can’t compare core competitiveness.The goal is to use the market marketing have already learn related theory as the guide, combining with the specific conditions of nanchang mobile company for the company’s overall nanchang marketing strategies, and used to guide the market marketing work. It firstly put forward the question of the study, and then through the theory of the review and comb, and cleaned up the modern marketing theory, the theory of4C of this theory basis; Through the method of the theory with the practice, through the case study. According to the macro and micro nanchang mobile environment, the paper gives the company the main problem facing. It is respectively:existing products and services, and the existing problems of pricing strategy, problems existed in current marketing channels, problems existed in current market promotion mode existing problems, puts forward the overall market nanchang mobile marketing strategy, finally, around the whole marketing strategy,proposed nanchang move company marketing strategy implementation and control Suggestions, such as building a reasonable human resource management and evaluation system of the financial accounting reform, strengthen the business operation of three infrastructure, rural market to raise the overall measures, strengthen the business market integration marketing ability construction, marketing strategy for the implementation of and control).The innovation of this paper is to study the market in marketing theory to telecom operating companies in the specific marketing work, in the whole of the marketing strategy are also put forward the implementing Suggestions, have a certain instructive significance.