Research On Marketing Strategy Of Nokia Communications In Shaanxi Mobile Communication Market

China's mobile communication industry started in the end of the 80's in twentieth Century, the entire 90's with the development of computer technology and communication technology, mobile communications industry has also been a great development. But in recent years, the rapid development of the telecommunications industry in other areas, such as the traditional fixed telephone network, optical fiber communication networks, satellite communications, etc., become the largest telecommunications market segments.The development of mobile communication industry, such as the reorganization of operators, competitors, and so on are the traditional mobile communication market competition has brought a change. With the formal use of mobile communications 4G network, the domestic telecom operators have increased the 4G network construction investment, market demand has increased. But with the industry standard gradually standardized, the operator's network service management mode from the decentralization trend centralization, operators of equipment suppliers of comprehensive strength requirements gradually improve, the industry concentration degree increased gradually. Profit will gradually to have the advantages of brand, management, technology, capital advantage and other comprehensive strength of the enterprise concentration.NOKIA communications as a veteran foreign communications equipment provider, in the world communications market has been a leading position in the world. Its R & D capability, product quality, service level has been in the world market has a very high evaluation; its brand value is also very good. But as the upgrading of communication technology, mobile communications market competition happened great changes:traditional communications equipment manufacturers depleted and are in the direction of the business transformation, emerging business efforts to seize the market... In order to better carry out business in China, NOKIA communication must comply with this change; adjust its marketing strategy in the Chinese market.This paper studies the marketing strategy of NOKIA communication in Shaanxi, for example the Shaanxi Unicom by using the administration method. First of all, describes the research background, significance and research ideas and methods; the communication industry marketing strategy related theory is introduced, and the related literature research is summarized. The second part is the analysis of the present situation of NOKIA communication market operation. The third part is the analysis of the marketing environment and competitors; Nokia SWOT also has been summarized. The fourth part is the analyzation and improvement of the marketing strategy; The measures to ensure the implementation of the strategy is the fifth part; The last part is conclusion.Through the research of this paper, we hope to have the help to the marketing of NOKIA mobile communication market in Shaanxi, and help enterprises to achieve the goal of marketing to keep the competitive position of 4G market.