The Market Development Of Mobile Communication In Village

The mobile phone popularity ratio in rural area is much lower than that in the city. Now with the development of rural economy, the communication and information are needed more and more. The vigorous development of mobile communication in rural area is the need of improve the information level in rural area and the crucial request to the communication enterprise, such as ChinaMobile, under the current competitive circumstance. Depending on the analysis and discuss about rural mobile communication market, the article be of some kind of referential value.There are seven chapters in this article. It first provides the meaning and object of this article. Then under the thoroughly and detail analyze of the current market factor and the situation of rival, the paper give a market plan according to 4P theory.