Research On Marketing Strategy Of “A” Mobile Phone Plaza For Nanchang Telecom

90% of NO. card sales of Nanchang Telecome relies on the main business halls and community halls, broadband network is the main drive of mobile development. Over the years the entity was unable to break through the bottleneck channel conflict agent of interest, lack of new capacity, inventory loss, unprofessional services and other issues have been highlighted and it is difficult to get an effective solution. Visibly, old marketing strategy model of physical channels has been unable to meet with customer demand, we cannot form a positive development, unable to cope with the fierce market competition. “A” cell phone plaza is the first plaza which is not aim on promotion of main business but on popular brand of cell phone, expending the scale of all netcom phone through de-telecom, increasing the share of NO. card of telecom. So the success of the reform and innovation of“A” cell phone plaza is of great significance to marketing strategy of Nanchang. telecommunications channel development and performance improvement.This dissertation focuses on marketing strategy of “A” cell phone plaza, including product strategy, price strategy, placing strategy, team strategy, a set of effective implementation of the program is clearly gradually. This provides an important theoretical basis for the reform and innovation on “A” cell phone plaza, establishing the foundation to enhance the effectiveness of Nanchang telecom physical channel.