Study On The Innovation Of Service Mode Of Securities Brokerage In Huarong Security Company

Along with the rapid development of China’s national economy, especially the great achievements obtained in30years of reform and opening up, dweller fortune is also accumulating constantly and the financial investment consciousness is also more and more strong. As the economic barometer, capital market established since1990through ups and downs has thirty-one years. By the end of2011, the size of the market has been developed to the listed company of2348, total circulation market value26.8779trillion Yuan. From the stock market, securities brokerage business has been a major contributor to the income of the securities company, known as the view of Brokerage business of the world.The securities industry in China since2002has entered the era of marketization floating commission system. Especially after his bull market from2006to2007, brokers have joined the ranks of the commission price war in order to expand the market share. At the same time, as the limit of national policy and regulations service mode of securities brokerage of each big broker turn to homogeneity. Hence how to break in the present reality conditions, exploring the innovative service model of brokerage business seems to be especially important.Based on the study of Huarong Security Company, through the analysis of the status of the brokerage business service and combined with the actual operating condition of other brokers at home and abroad, the paper has Gotten that securities service innovation mode must go programmed and fixed line. The paper has pointed out that the essence of the current brokerage business service mode is based on securities trading as a medium. On the one hand, should improve their professional knowledge and communication skill, on the other hand, investors through the interactive learning actively under the help of securities practitioners construct a suitable and scientific trade method, and finally achieve the mutual trust between brokers and investors, mutually beneficial and win-win situation. Firstly, the paper combining with actual cases, with sales department for innovation unit puts forward the brokerage business new service mode of the whole experience type. Secondly, how to create the new mode and the specific operation method of the new model has been introduced detailedly. Finally, the promotion support of the new mode has been expounding and evaluated, and the conclusion that the mode can be copied and promotion has been draw.