The Third Party Logistics Enterprise Customer Relationship Management Strategies And Implementation Research

Nineteen ninties medium, along with the development of information technologyand huge market demand driven, third party logistics concept was introduced into ourcountry, but the service scope and the functional point of view, China’s third partylogistics enterprises are still in transport, warehousing and other logistics services,processing, distribution, custom personalized logistics services value-added servicesto expand. At the same time, because the system in terms of the number of obstacles,the third party logistics enterprise in our country is still in the initial stage ofdevelopment, there exist many problems. In recent years, with the rapid developmentof Chinese economy and the popularization of information technology, the third partylogistics service has been rapid development, huge market demand, China’s thirdparty logistics enterprise development provides a good opportunity.The third party logistics in China as an emerging industry, the developmentcourse is relatively short, is still at the starting stage, but in the western developedcountries has become the modern logistics industry development main body, in theface of the logistics industry has good prospect and fierce market competition, thethird party logistics enterprises need according to its own characteristics to develophighly efficient, competitive strategy. Customer relationship management, to thirdparty logistics enterprises to provide a scientific and comprehensive observation ofenterprise external customer resource platform, adhering to the " customer-centric"management concept, the business process design and customer relationshipmanagement system technology of highly effective fusion, gathered in logisticsenterprises external customer resources, to promote the enterprise information theimprovement of management level. Based on the current third party logistics enterprise’s development trend, the introduction of customer relationship managementstrategy, effective use of logistics informatization advantage, scientific analysis,detailed design, implementing step by step, the customer relationship managementstrategy up to the enterprise strategy management level, to improve the third partylogistics enterprise’s core competitiveness is of great significance. Therefore, it isnecessary for the third party logistics enterprise customer relationship managementstrategy make in-depth study and implementation.This paper first discusses the third party logistics and customer relationshipmanagement concepts and theory, systematic analysis of the third party logisticsenterprise’s customer characteristics, the third party logistics enterprise developmentpresent situation and the third party logistics enterprises to establish the strategy ofcustomer relationship management the necessity, feasibility, on the basis of furtherresearch of the third party logistics enterprise customer relationship managementstrategic elements, framework and SCM, ERP strategic conformity way, finally, putforward in the third party logistics enterprise customer relationship managementstrategy implementation background, implementation, implementation steps, theimplementation of key, executive effect.The significance of this study is to guide the third party logistics enterprises inlogistics industry has good prospect and fierce market competition, enterprises shouldbe based on features to develop efficient, competitive strategy, make full use of thestrategy of customer relationship management, comprehensive observation ofenterprise external customer resources, adhering to the "customer-centric "management philosophy, will be logistics enterprise’s business process and customerrelationship management system integration technology, effectively put the third partylogistics enterprise customer resources, and the use of logistics informatizationadvantage, customer relationship management strategy up to the height of enterprise sstrategic management, scientific analysis, detailed design, implementing step by step,cogent enhance the third party logistics enterprise’s core competitiveness.