The Study Of How To Transfer Shenzhenair Cargo Into A Logistics Service Provider

With the rapid development and globalization of the economy, the transaction expands tremendously and quickly thus the movement of the material broadens in depth accordingly. This calls for a higher demand on the efficiency of the logistics activities, ability for a quick response and the information integration. Meanwhile, the characteristics of customization and diversity in modern logistics are increasingly obvious. In an effort to adapt themselves to the changes of the logistics industry and increase their ability to compete to finally become an integrated modern logistics service provider, logistics providers need to continuously innovate and optimize the business mode, to keep abreast of the market demand effectively and to develop new logistics services. This thesis covers six chapters through which it explores and demonstrates how to transfer Shenzhenair Cargo into a modern logistics service provider.The first chapter is focused on the analysis of the current situations of Shenzhenair Cargo so as to dig out the issues which must be solved during the transition to the modern logistics service provider. At the end of this chapter, it elaborates the focal points of this thesis and the objective of this study.The second chapter is emphasized in the recognition and comprehension of the demand characteristics of the modern logistics under the supply chain environment through the study of the theories of Third Party Logistics and Supply Chain Management. It's aimed at providing solid basis of theory on how Shenzhenair Cargo is transferred into a modern logistics service provider.The third, fourth and fifth chapters are the core sections in the thesis. These chapters, with the guidance of the theory of modern logistics and supply chain management, analyze Shenzhenair Cargo's existing issues via the research statistics, case study & mathematics model. It includes the following subjects: the new business strategy deployment based on the marketing analysis, the business mode which suits Shenzhenair Cargo, the innovation of the logistics business scope and the choice of distribution center.The last chapter is the conclusion of this thesis where some comments and experience through this study is presented. At the same time, it points out other outstanding subjects which needs to be explored.The target of this study is to put forward a feasible plan and provide proposals for the decision-makers in the companies for Shenzhenair Cargo to successfully transfer into a modern logistics service provider with the advanced logistics management theory. The subject has a practical meaning.