Research On Marketing Strategies Of The Third Party Logistics Service Provider In China

Most of logistics companies are in the period of transformation in China. They have been changing their single warehouse business, transportation business andtransportation agent business to third party logistics business. The managementtechniques and concepts as well as the service level in the logistics companies need to improve. At the same time industrial and commercial enterprises need configured and diversified service increasingly. With the pierce competition in the market and more requirements from the customers, those companies which do not have good marketing strategies will lose their competence, some are even experiencing brokerage.This thesis is done under this background. The thesis first analyzes the requirement of logistics requirement of enterprises. Then it offers marketing strategies for 4P+4C theory based on the market status. It also provides evaluation system formarketing effects. With Shanghai A logistics company based logistics marketing as an example, empirical study is given and the marketing effect is evaluated. It is very important to implement 4P+4C marketing strategy since it can achieve higher customer satisfaction, make customers more loyal and thus improve the competitiveness of the third party logistics companies. This thesis tries to investigate the marketing strategies for the third party logistics companies in China so that it can contribute to the development of the logistics business in China.