The Internationalization Strategy Research Of Invensys Corporation

With the continuous improvement of Economic Integration，multinational operation hasbecome the overwhelming boom. Multinational operation refers to the company activity wayoriented by International market in one or more business areas by direct investment ofsetting up branches in foreign countries by taking full advantage of domestic and abroadresources. Multinational operation is just like the hybrid vigor in the nature, it can make useof global resources (including human resources and natural resources) to realize the globaloptimal deployment so as to achieve the cross-culture advantages.Invensys group is a leading multinational corporation, it has taken brave attempt inmultinational operation and developed rapidly and achieved a lot by grabbing the goodopportunity in China, but it still need an overall strategic system to guide it to enterinternational market scientifically and practically.This thesis does deep analysis for Invensys current multinational development situationas well as current issues and competitive environment, and systemically discusses aboutInvensys’ target selection, market risk and entry mode when entering international market.And direct investment is the key mode of Invensys group entering international market, withanalysis of which an internationalization strategy suitable for Invensys is made accordingly.This thesis can not only guide Invensys group efficiently for later progress ofinternationalization, but also can supply practical reference for other multinationalcompanies’ internationalization strategy.