A Study Of DWSS Company’s Internationalization Strategy

In today’s world, the trend of globalization is accelerating, which related in the followingfield as capital, information, technology, service and others. The world economy willcontinue to grow with breathtaking speed, and most of the countries in the world, both thedeveloped countries and developing countries enjoy the benefit from the strong growtheconomic.However, the benefits of globalization is not equal. The biggest beneficiaries fromglobalization will be gradually transferred to those country and enterprise, which can touchand make use of the new technology. With the globalization acceleration, more and moreenterprises realize the importance of strengthening the construction of core competitiveness.For the enterprise, how to make and smooth implement internationalization strategy and howto effectively develop the international market becomes a distress at present.Based on the analysis of DWSS Company’s international cooperation process, discussingthe enterprise internationalization strategy mode, we will find the common problems for theapproach of enterprises internationalization in the implementation, to gain some experienceand methods, which make other similar enterprises to reference in the development of theinternationalization strategy The research of paper from the following several aspects:1. In the background of economic globalization, international markets gradually shift toChina, and Chinese enterprises are facing new opportunities and challenges. For China’smachine tool industry. Based on the rapid development of the eleventh five-year plan, thegovernment continued to increase of wind power, nuclear power, railway, medical, aviationand other emerging market investment during the twelfth five-year plan. The huge new typeindustry investment will give the development of machine tool industry to bring moreopportunities. How is emerging market development foreground? What kind of machine toolemerging markets need? How the Machine tool industries to adapt to fill the new marketdemand? These are common concern for machine tool industry issues. National policy forthe development of machine tool industry has created opportunities and challenges. Product type change, cater to the market, with the core competitiveness of enterprises is the only waywhich must be passed forward.2. Reference internationalization theory of knowledge, to realize the internationalizationstrategy is the trend of enterprise development, and is the objective choice of enterprisedevelopment to a certain extent.3. Analysis of DWSS Company’s internationalization strategy and the environment, byusing the SWOT analysis, DWSS Company want to be greatly strong, which must have astrong core competitiveness, technology and brand.4. Based on the analysis of the current situation of the enterprise, make feasible strategyof internationalization. First determine the goal of enterprise development, and positioningenterprise development. Through making and successfully implementing the internationalstrategy, demonstrates the feasibility of internationalization strategy. DWSS companyinternationalization strategy can be generalized for mutual-share, thus depth mode ofinternational cooperation. The first step is to purchase parts of share, then investment. Theessence of purchasing shares from partners is to gain the advanced technology and quicklyoccupy industry technology. The goal Investment lies in establishing a brand sharing modethrough capital operation, which ultimately makes our domestic brand to become aninternational famous brand.5.The part of conclusion, to develop and implement practical internationalization strategy,which is the effective way for old state-owned enterprises catch up with and surpasscompetitor, and achieve leaping development. Depth to carry out international cooperation,in technology internationalization, introduce digest absorb innovate again is the magic ofenterprise quickly occupied the industry top-position, in brand internationalization, by meansof the international brand influence and promote domestic brand, which is the short-cut forenterprise realizes the brand internationalization. However, how to make and implementinternationalization strategy plan successfully, achieve enterprise ultimate goal is the core.