Research On The Internationalization Strategy Of Tianjin Pipe Group Corporation

In recent years,the world iron and steel industry to accelerate the pace of structural adjustment,the worldwide first-class seamless steel tube company in the global scope through cross-border mergers and acquisitions,construct strategic alliances or joint ventures and wholly owned subsidiary factories and strategy in the steel net importing countries and regions,to expand the production scale of enterprises and market share,to speed up the layout of the world,forming a monopoly on the international trade market.Over the years,the company through continuous technological transformation,has always maintained a leading edge of technical equipment.In addition to the specialty of petroleum casing pipe products,Tianjin Pipe Group Co.,Ltd.(TPCO)last year,TPCO steel production for 7 consecutive years won first in the world,is world largest seamless steel pipe production enterprises.TPCO conform to the world stee l industry development trend,close to the market and customers,the implementation of international strategic initiatives,the move can effectively circumvent the trade friction,expand the company's share in North America and other markets.This is through the international steel industry,the overall change of,the authority of the World Steel Association,the C hina Iron and Steel Association data as the main basis,to carry out the study on the internationalization of TPCO,by using SWOT analysis method,carries on the analysis to the enterprise internationalization is facing opportunities,risks,opportunities and threats,find out some feasible methods about the internationalization of enterprises.The project also on enterprise internationalization is facing a lot of risk analysis,find out the general risk,high risk and risk,enterprises face the future international risk,improve measures,and steadily promote the internationalization of enterprises.Because the overall internationalization of C hinese enterprises is still relatively low,the implementation of international strategy must have a groping and continuous understanding of the process.If TPCO can in some good investment environment of the country and set up factories to produce,there will be conducive to improving China's iron and steel enterprises international brand and influence,domestic iron and steel enterprises transnational management or the shares of operating experience,to further improve the China Iron and steel industry in global influence and the right to speak,to achieve a goal by large to strong.But also for the other enterprises "going out" has played an exemplary role,which will effectively imp lement the central during the "S hisanwu" going out "strategy development initiatives.