Study Of Full Service Marketing Strategy In China Mobile Group Hebei Co., Ltd

In recent years, with the rapid development of telecommunication services, telecommunication market tends to be saturated, many telecom operators are facing business revenue slowdown or even decline problem. For this reason, some telecom companies begin to search for new products and services, so as to meet the diverse needs of customers, so, the business would emerge as the times require. Therefore, this paper mainly studies the telecommunication operator business marketing strategy.The thesis consists of six parts:chapter first is the introduction part, mainly puts forward the research background, research significance, research ideas, research methods and research framework. The second chapter is the related theory on part, mainly put forward enterprise strategy theory and marketing theory, and the group of customers and the whole business concept. The third chapter mainly analyzes the Hebei mobile group customer development present situation, and analyzes the related problems. The fourth chapter is mainly to Hebei mobile customers in the development of strategic planning, to the macro environment and market environment are analyzed, and the SWOT analysis, finally through the market segmentation, the marketing strategy. The fifth chapter is the Hebei mobile group customer business development marketing mix design, at the same time, also put forward the guarantee measures and countermeasures. The sixth chapter is the conclusion part.The innovation of the thesis is to China Mobile Group Hebei client market segmentation according to the industry, and puts forward specific marketing strategies and countermeasures. At the same time, Hebei mobile customers in marketing analysis, put forward their own views and understanding.