Full-service Environment, The Mianyang Mobile Customers Of The Group Marketing Strategy Research

In 2009, the Full Service officially opened the big screen. After a year of practice, people have deeply felt the development of full-service market to corporate clients and pressure brought about great changes. In more than a year, the new telecommunications, new Unicom to their customers of the Group launched a full-service brand round after round of fierce competition, competition in the market situation from a realistic perspective, the Group has become a major customer market operations commercial focal point of the whole business competition and the main battlefield.In such an environment, this will be the Vice-central city of Sichuan Province, one of the first triple play, one of the pilot cities of Mianyang City as a model, focusing on the context of full-service customers of the Group of Mianyang move the main problems faced by marketing and solution.Then, the whole business environment will be customers of the Group's basic theory of marketing involved in detailed discussions. Mainly full-service, corporate customers, corporate customers and other basic concepts of market definition and analysis, while all business operations of foreign summarize the main experiences and focus on the research used to summarize the main theoretical framework and elaborated. Next, the combination of Mianyang, the actual movement characteristics of Customer Marketing Group, expand the empirical analysis section. First, the whole business environment, customer marketing Mianyang Mobile Group to analyze the situation, focusing on the expansion of business scale and business development information in the course of the competitive situation facing the pressure and the main difficulties. Then, using theoretical framework, the focus of these problems have deep-seated reasons. Finally, in the above analysis, based on the suggestions put forward the system.The study concluded that further development of full service operation has profoundly changed the old customers of the Group a competitive market model and mode of operation. "Integration" and "difference" has become the core of the new features of competition in the market. To effectively adapt to the profound changes in market structure, in the fierce market competition in an invincible position, it must be in the product, organizational structure, channel, value chain, business models and other aspects of system changes, the establishment of a new, full-service adaptation operational requirements of the group client marketing system.