The Analysis On The Marketing Strategys Of Tianjin Mobile Group Customers

With the restructuring of the telecommunications industry and the issuance of3Glicenses, three operators（China Mobile, China Unicom, China Telecom） all can providefull-service. In such an environment, the competition of the three companies gets biggerand bigger. Group customer market is the most important part in competition.In this situation, the group customer marketing strategy of China mobile is not to dowith the times, and to some extent the existing marketing strategy can not adequatelyrespond to the impact competition. In this thesis, I will analyze the present situation ofTianjin Mobile Group Customer Marketing, find out the inadequacies. Then I willsummarize the current demand environment, competitive environment, internalenvironment of Tianjin Mobile, summarize its SWOT model, and propose more targetedmarketing strategy using The Marketing Theory of7Ps, also develop the relevantimplementing measures. I hope to be able to find better methods to respond thecompetition.