Full-service Era Chengdu Mobile Group Customer Marketing Strategy

2009 is the first year of the 3G industry in China Telecom's history. Issuance of 3G licenses to face the entire business brought about by more intense competition in the market, mobile communications network of the user from the gradual increase in rates. Stock market as the focus of the Group of increasingly fierce competition for customers, the Group's mobile communications needs of customers showing a diversification of the characteristics of the complex. Operators have long been widely recognized that the importance of customers and have invested a great deal of manpower and material resources.Entire business era of marketing to bring customers a new dimension. In this paper, the characteristics of group marketing and customer facing problems at this stage, the use of "80/20 rule" of the group concept and positioning customers to make an explanation, and the Group is divided into five kinds of customers of different types, and 5 types of Group of the importance of customer analysis, made clear what kind of customers are valuable customers. In this paper, the group identification and location of customers, based on the combination of Chengdu Mobile reality, the era of entire business customers in the marketing strategy of target selection and marketing process optimization, 3G Age Group marketing and marketing services in the context of the organizational structure of the system changes, entire business era client manager and the quality of the re-positioning, enhancing the role of converting the request of the client's industry groups put forward a "virtual group" view of innovation, and customers of the entire business era of marketing services to improve the way the direction of . Customer marketing for the Group to prepare the pre-sale, sale in, respectively, after notice and an analysis and optimization.The main point is: With increased competition in telecommunications products gradually enter the homogeneous low-profit era of the times and circumstances, the Group must achieve marketing ideas with "technologies and products," mainly to the "applications and services," the main changes in the industry customers in the Group the stability of the work to open up, only to carry out creative, "customer value" of the work, to the greatest extent possible to avoid the homogeneity of business caused by price wars. Because the product is only a means of carrying its load of the service concept and service so that customers understand the real expected return, or even exceed the expectations of experience, the majority of the Group of users, they are more important is the operator of the brand and outstanding products to the value for themselves, rather than low-cost telecommunications services, so customers should see the guided solutions can bring added value in business development, efficiency and so on can make a contribution to, allows customers to recognize that the implementation of the necessary information and prospects. Therefore, the Group of Chengdu, mobile marketing, the key is to find accurate real needs of customers in order to provide effective solutions that bring value to customers, customer groups in order to achieve marketing goals.