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Advertising Plan In Accordance With "EBOHR" Watch

Posted on:2013-02-10Degree:MasterType:Thesis
Country:ChinaCandidate:Y XueFull Text:PDF
GTID:2249330371494151Subject:Art and design
Abstract/Summary:PDF Full Text Request
To watch ads in-depth analysis to compare domestic and foreign brand namewatches the success of strategies and advantages of the premise, the analysis stillavailable according to the wave watch the success of the brand strategy and productdevelopment space. Through a series of planning according to wave the watch industrymarket research analysis and planning and design thinking to watch programs accordingto the wave, in accordance with the current background and status of the wave form to doa macro analysis analysis of the superiority of its brand strategy, while also comparedwith other similar brand competition and win.Personalized gifts promotional summed up a variety of media propaganda modeland the form of hand-painted posters integration and innovation, and marketing strategyto promote and market positioning strategies, and will comply with the emotion of thebrand positioning of visual elements combine different media the form of serialization,multi-angle program creative design, and derivative gifts creative design with the themeof the poster, so many better interpretation and interpretation of the positioning of theplanning program and implementation. In order to achieve a watch brand advertisingplanning. This ad is planning case is the establishment of the simulations made in themacro-market research in accordance with EBOHR watch and own research onadvertising planning according to EBOHR watch advertising planning case, mediastrategy and advertising execution part of the project to be studied and in-depth.
Keywords/Search Tags:EBOHR watch, advertising, market, Advertising planning
PDF Full Text Request
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