Rural Outdoor Advertising Media Integration And Innovation Research In Northern Of Hunan Province

In recent years,people's income increased year by year.Farmers' consumption ability also makes many enterprises saw the new market.For enterprises,rural outdoor advertising is simple,affordable,is develops the market of choice.But compared with cities,the rural infrastructure is weak,the audience consumption ability is far lower than the city,the development of rural outdoor advertising is still stagnant.How to improve the influence of Xiang Bei rural outdoor advertising,develop better marketing effect is many advertisers pay close attention to and the urgent need to solve the problem.Academic circles should strengthen research to this,thought that will provide theory guide practice.Outdoor advertising in the realm of practical stronger,to in-depth study for deep research into the line.The author through the literature research and the Chang De city of Tao Yuan county,Anxiang,Hanshou county,the outdoor advertising of on-the-spot investigation,and the two main highway in Taoyuan county S206,around the role of the masses to carry out the questionnaire survey,to understand and grasp the Xiangbei rural outdoor advertising is more common,the contact of the rural consumer is also good,but taken together,many problems exist in Xiangbei rural outdoor advertising: the limited advertising creative thinking,expressive force is insufficient;Advertising model simple coarse;Communication effect is difficult to measure,etc.For the above problems and the results of field investigation,the author thinks that to promote Xiangbei rural outdoor advertising effectiveness,from the design,delivery and regulatory three aspects to work on.First designed to adhere to the principle of practical concise and beautiful,clever use environment design and practical advertising information,endeavor to realize the landscape of outdoor advertising design,pay attention to the simple interactive outdoor advertising design,at the same time to understand the rural outdoor advertising design is the key to creativity,adjust measures to local conditions to choose the appropriate forms of creative.A good creative work still need a good media delivery channels.To improve Xiangbei rural outdoor advertising effect,must rebuild "to the center of town-the main\" medium delivery strategy,choose population lives on at the same time,according to the audiences psychological decision on the frequency,Surrounded by consumer media combination strategy,long-term medium with instant media mix,the combination of online and offline media.Outdoor advertising outside,the wind or sunshine,easy to damage,and put in the area wide,unified planning more difficult.So you need to launch on outdoor advertising regulation is necessary.Such as outdoor advertising market access mechanism strictly,strengthening the matter patrol,responsibility to people,to strengthen the rectification and crack down on false advertising,efforts to enhance the quality of the advertising practitioners,to perfect the related laws and regulations,etc.