New Sweetness And Happy Life 2019 XUEBINGYUANSU Dessert Advertising Planing In Hunan Market

This article takes XUEBINGYUANSU dessert brand as the object and carries out the advertisement dissemination planning with Hunan as the market.It analyzes the promotion of XUEBINGYUANSU dessert products from the angle of consumer trends and advertising theory of dessert industry development.The main contents of the planning study are as follows:Firstly,the development status of the catering industry in the country and Hunan,the development trend of the dessert industry and the cold drink market,the development status of peer competitors,the target consumers,and the snow and ice elements brand itself and products are analyzed in depth.the study.Secondly,the core topics of this plan were refined,and the design of print ads and video ad scripts was based on the theme.Finally,a complete advertising communication program was developed from two aspects of advertising promotion and marketing activities through a full media platform.XUEBINGYUANSU desserts and target consumers share common characteristics:the requirements for health and quality,the emphasis on specialization and diversification,and the pursuit of innovation and development,resulting in the "new sweet and happy life ".Advertising theme."New Sweetness" has the two meanings of"Innovative Sweetness" and "Healthy Sweetness".It refers to the innovative spirit of the XUEBINGYUANSU brand for product research and development,the demand of consumers for characteristic and innovative products,and the brand of XUEBINGYUANSU and consumers' health.The spirit of sweet pursuit."Lok Life" is a positive and positive attitude towards the future market development of XUEBINGYUANSU Elemental Brand,a willingness to pursue product innovation and R&D,and consumers' enjoyment and pursuit of high-quality life.The purpose of this planning project is to rapidly open up the popularity and reputation of XUEBINGYUANSU in the Hunan market through the background of internet big data,improve product competitiveness,and promote the cultural exchange and integration of imported desserts and local desserts.