The Directed Research Of Hangzhou Outdoor Advertising Put In

Outdoor advertising since ancient times, represents the city's economic prosperity, social stability and human environment atmosphere, a new carrier in the form of digital creation, ingenuity and the environment, carrying the body to select, innovative and effective means of marketing choice, strange exaggerated The effect of the display screen, encouraging the sensational form of a release, so that all outdoor advertising media to show the face of the colorful scene. With the rapid development of digital technology, media, outdoor advertising has become more vitality and vigor, the development of digital technology to allow more outdoor advertising of color, at times the information model and the performance of the rich have the means to allow a more precise ad delivery , As one of the most ancient forms of advertising, the popular trend is no doubt that there will be more wide prospects for development.With the Focus and a further breakdown, for the outdoor media advertising targeted delivery has opened up a broader way to space. However, outdoor ads, as advertisers have been rising, resulting in a series of problems, and even affect the city's urban landscape and the current policy of rectification implementation of the arbitrary or too one-sided, or to the West The system provides a set of Health as bowls, combined with our overall level of production is still in the design phase of the upgrade, causing all sorts of unsatisfactory phenomenon.Outdoor advertising professional member of the Shanghai Qiu Dong-ming, director of view very achievements, he thinks we are the outdoor advertising is not enough good, but do not rely on down, he pointed out that the ad launch targeted, rely on the train, Education and norms guide. Urban landscape as an important part of the outdoor advertising and road construction, urban greening alongside an integral part of the environment, rather than subordinate to the other part of it is a spread recognition system, which is important in the business community, Are subjected to unprecedented challenges. Secondly, the whole outdoor advertising, circulation services as a commercial mass culture, by creating a lot of people together, so that it can express a variety of personality and attitude, showing different cultural perspectives or ideas. This diversity of urban space has become so rich and varied, with a variety of people and the ecological state of mind in a city in shared space, the co-existence.Therefore, in order to reflect how the city's colorful and social guidance, we would need to put in outdoor advertising directed to carry out some research to serve the city's cultural quality and personality, and the commercial value One social integration can be more efficient and better quality of urban flavor, in order to better achieve their media value.This paper describes the research background, research, the purpose and significance of the study, based on the method through literature, field research, analysis methods, such as induction, first of all from the city on the theoretical level, the concept of outdoor advertising, Characteristics and trends to be in Hangzhou on outdoor advertising and outdoor advertising targeted delivery system, media research, interpret the impact of outdoor advertising in Hangzhou city development, hoping to explore a number of outdoor advertising in line with the orientation put in Hangzhou Development of the theory of the ways in which outdoor advertising in Hangzhou better, faster development.