Lanzhou Petrochemical Logistics Service Group Development Strategy Research

Especially after the joint efforts of the "eleventh five-year plan",the Petrochina corporation to logistics service system to reform,logistics service system is in the key period of development and change. But, as the oil speed up the pace of enterprise development, the advantage of logistic services system is more and more obvious,position is becoming more and more serious,now it is3business one of the sections in Petrochina corporation, It has functions of security production and service life and maintain stable. Logistics service system reform of petroleum and petrochemical enterprise with the actual and formed a Chinese national condition, petroleum enterprise characteristics of logistics service new pathway.Lanzhou petrochemical logistics service division as Petrochina corporation five mining area service system reform one of pilot enterprise, it provides the omni-directional support comprehensive service functions for enterprise development, the life of a harmonious and stable. According to the Chinese petroleum corporation logistics service system as the goal of reform and deploymen, Obviously faster pace of technological innovation and the various reform is increasing continuously. At present, The development of lanzhou petrochemical logistics service into the golden opportunity period. How to the enterprises operation, development of reform to make effective strategic planning become the most important topic.In order to solve these problems and realize the lanzhou petrochemical logistics service divisions of leapfrog development, sustainable development. Based on the classical theory of strategic management, competitive strategy theory, the core competitiveness theory as the support and make use of survey method, the literatures, historical correlation method, chart analysis method, the qualitative and quantitative method. The paper introduced the process of the reform and described present situation of the lanzhou petrochemical logistics service division. The paper Used PEST analysis, potter five competitive forces analysis, EFE analysis and SWOT matrix analysis, IFE analysis method and analysed Lanzhou petrochemical logistics service department internal and external environment of the environment. Use QSPM analysis tools to establish the development strategy of the in the next few years and put forward the enterprise mission, enterprise vision and strategic objectives. The development strategy of the main strategy is growth-type strategy and auxiliary strategy is stable strategy. This thesis clear strategy implementation steps, implementing emphasis and security measures. Put forward the strategy of the control process, mode and specific decisions.In-depth analysis of the lanzhou stone logistics service department and make strategic plan. Not only the enterprise to realize sustainable development has the important practical significance, but also the paper have the certain reference value and significance of other enterprise reform and development in Petrochina corporation internal.