Research On Diversified Development Strategy Of CHred Company

With the establishement of Chinese socialist market economy and the continuous deepening reformation of geological exploration industry, the structure of geological exploration industry faces great adjustment with high degree of industry marketzation, continuous expansion of industry size, formation of diversified development pattern and adverse macro environment of effect, the competion of industry of geological exploration become more and more fierce. It is necessary to research the development strategy of the geological exploration company as the geological indusrty faces up new challenge of development situation and survival, market and society put forward more higher requirements.The paper makes systemic analysis of internal conditions(company basic information, organization sturcture, human resources, business resturns, business model and problems) and external condition of CHred by making summary analysis of enterprise development strategy of predecessors integarted actual situation of CHred development, then it makes comprehensive analysis with SWOT and point out the strong and weakness, external opportunity and threat of Chred. Based on before, Chred switched the strategy position and conception of traditional self-accumulating and rolling development to a diverisfied one, and also established safeguards of measures of implementation.Through resrachment, while insuring the internal demand of geological exploration and boosting the safeguard capability of great resouce trategy, CHred will make full use of indutry policy of China and overseas relative mining policy to move forward transformation and upgrading of enterprise and change the single-mode development, introduce strategic cooperation partner, push forward the reformation of diverifed shares, develop mixed ownership, expand into diverfied fields and direction of mineral rights operation, venture capital exploration, cooperative development of mine and capital operation, finally realize the successful transformation of synergetic development pattern with parent company to boost the core competitiveness and overall strength and promote the sustainable development of the company.